24 July 2013

Preview: KeepCup

Abigail Forsyth, KeepCup
156 Westgarth Street
Fitzroy, Australia 3065

KeepCup. We all know it. All the more hard to believe that this company is only a few years old.

These days it is all carbon neutral this and recyclable that (which is an awesome thing, obviously) but with KeepCup this is not just box ticking. KeepCup came about through a genuine desire to make a difference.

After hanging out with Abigail and the team at KeepCup for the afternoon I believe that their re-use mantra is indeed the motivation behind all they do.

The first few years was the fun part, Abigail says. Meeting people, selling the idea and growing the business. Now as KeepCup has catapulted into it's own self propelling orbit it is becoming more about 'real' business; about operations.

KeepCup's Fitzroy premises is HQ, showroom and warehouse. The warehouse is where the cups are made-to-order and sent off to their new homes. The actual manufacturing is done off site, all in Victoria, except the rubbery bands which are made in China. Assembly is done by a team of real people and brightly coloured cup-towers adorn most work surfaces. Despite being a global business, with premises also in the UK and the US there was a very hands on 'cottage industry' feel in the warehouse.

Read more about KeepCup in out next edition of Espresso Tales Magazine (Volume 2) due out in November 2013


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